In 2002, I exhibited my Lewis Clark Gifts at the Portland Gift Show — our first exhibition!! We had a blast …. let me share our experiences with you… Since we were positioning our business at the place to purchase Lewis & Clark souvenirs, we wanted to play up the theme as much as possible. …
My husband and myself have been long time fans of Brian Tracy. His newsletter were a great inspiration to me in my early years as a sales rep — and hold a great deal of meaning for me still today. Our personal library contains several of his books, tapes and CDs, but our favorite by…
In our last post, Expanding Our Food Line, I talked about how we expanded our Idaho (and BackCountry) Redneck line. Most of the products were gourmet foods, but like I said in my last post, we also added some personal care items. For awhile, we had about 24 different products with the humorous Redneck label.…
One of the most inspiring writers, in my opinion, is Seth Godin. Not only is he a good writer, he is a visionary. I love what he has to say about business, entrepreneurship, marketing and the world in general. Recently, I ran across an article he wrote that I found particularly inspiring: Toward zero unemployment. …
We started our own gourmet food business in 2001 by developing a new BBQ sauce with a very interesting label. (If you missed it, here is part one of this story: Starting Our Own Gourmet Food Business. Because of the popularity of the Idaho Redneck label amongst our Idaho customer, we decided to run with…
Wholesale Trade Shows are the backbone of the gift industry and an excellent tool for sales reps. Often times, it is just too spendy for a single producer to exhibit in a wholesale trade show, but an excellent opportunity for them to exhibit via a rep or rep group. Wholesale Gift Shows (or frequently referred…
